Monday, February 14, 2011

Thoughts about Muji. Part 2

After a visit to an actual Muji store, Nicholas and I learnt a whole lot about Muji in terms of its identity, corporate image as well as products. Here's a few images to start us off:

As you can see, Muji offers almost anything in its stores. From food to containers and even stationery.

By now we all know Muji emphasizes on recycling and prides itself on the simplicity of its products.

In a prior interview with Mr. Hiroyoshi Azami, President of Muji USA, he mentioned that the reason why their products are so simple is such that people from the most diversified of cultures can accept them.

Though some may find several of Muji's products to be pricey, it is simply the price to pay for quality. For instance:

Muji LC Digital Clock Mini

This here mini clock is no bigger than your palm. Yet it looks so good. Sure it may be a little pricey for a clock that size but the seamlessness of the product simply screams "Muji". I'm sure many of us may not make a trip down to a Muji store just to buy this little clock here, but if someone got us this very clock as a present, we'd all be really excited! Am I right or am I right?

Stay tuned more more updates as we look into more Muji products.

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